We Are Bindaas

Bindaas, in Hindi, means carefree, worry-free, bold, and fearless.  Whether you prefer a classic look, subtle look, natural look, elegant look, bold look, or something in between, to be bindaas means to be authentically, unapologetically, unabashedly you.  Our company, Bindaas Beauty, embodies that concept by fusing traditional with modern, South Asian with Western, and rustic with refined, to bring you a cosmetics brand created by South Asians, for South Asians.  A makeup brand specifically for you.

 

Our high-quality, vegan, and cruelty-free products are luxurious yet lightweight, moisturizing yet silky-smooth, sophisticated yet accessible, and most importantly, representative for South Asians yet inclusive of all identities.  Our colors pay homage to and take inspiration from the many elements of our beautiful culture of which we are so proud: the glitter of a gemstone, the earthy brown of a clay pot, the golden hues of a juicy mango, the vibrant red of a spicy chili.  But, as you will see, we’re not here to tell you what will or won’t vibe with your personal style and preference. You know best what makes you, you.  What we do know is that it will all look good, and we know that because we’ve specifically ensured our products look amazing with a wide range of South Asian skin tones.

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Our company is deeply personal to us.  We bring you products that are inspired by the traditions and legacies left behind for us by our ancestors and with a desire to pave a new path for generations to come that celebrates our unique identities.  These products are our tribute to our roots and our celebration of what it means to be a South Asian in today’s modern world.  We hope they inspire you to live boldly and fearlessly, to create some carefree moments, and to be bindaas.